Monday, January 05, 2009

The Fulcrum Group (Part II)


This is the logo I designed for The Fulcrum Group. I'm a big fan of simplicity in my logo designing, and I think the light "F" and the dark "G" in this one are a good contrast to one another. The trick was coming up with a good balance of weight between the positive and negative spaces. My thanks to the Amazing Glennardo for helping me narrow down some of my concept's weaknesses and suggesting this version's +/- effect.

1 comment:

Glennard said...

Hey wow! Thanks for the props there, Ty! I like the way the design plays out, it really looks great.