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This is the logo I designed for The Fulcrum Group. I'm a big fan of simplicity in my logo designing, and I think the light "F" and the dark "G" in this one are a good contrast to one another. The trick was coming up with a good balance of weight between the positive and negative spaces. My thanks to the Amazing Glennardo for helping me narrow down some of my concept's weaknesses and suggesting this version's +/- effect.
1 comment:
Hey wow! Thanks for the props there, Ty! I like the way the design plays out, it really looks great.
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